Everyday Digital Entrepreneurship: The Inception, Shifts, and Scaling of Future Shaping Practices

Digitization has created extremely favourable conditions for digital innovation, initiating shifts in the organizing logic of products, services, and various aspects of organizational practices. Current literature has eagerly explored this digitally enabled diversification. However, it has paid little attention to the digitization of everyday practices and how forms of entrepreneurship emerge from such practices. In this paper we propose that digital technology instigates a new type of digital innovation – future-shaping practices, and will attempt to exemplify and explore the forces behind such newly emerging everyday practices. Our research draws on a multimethod research design based on four case studies that represent future shaping practices in transportation, healthcare, education, and sustainability. Drawing on document analysis and semi-structured interviews, we report on our research-in-progress that seeks to determine the generative mechanisms that enable the inception, shift, and scaling of future shaping practices.